Ford's e-Business Strategy |
ICMR HOME | Case Studies Collection
»
IT & Systems Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
|||||||||||||||||||||||||||||||||||||||||||||||||||
Abstract:
Issues:» The rationale and benefits associated with e-commerce initiatives for a large MNC and their long-term implications. Contents:
Keywords:Ford, e-business, strategy, old economy, new economy, Internet, 1999, web technologies, leverage, automakers, Covisint, online market, 30000, components, excellent relationships, customers, dealers, suppliers, e-CRM, PC, nominal cost. Ford's e-Business Strategy - Next Page>>
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.